CO:AYA 360° MOLECULAR OPTIMUM

EFFICACY STRIPPED BACK. 

OUR APPROACH: INTEGRITY OVER SPECTACLE

In a market saturated with trend-driven ingredients and complicated 12-step routines, we created a single, scientific standard: The 360° Molecular Optimum. This is not a philosophy; it is a precision-engineered delivery system designed in our German lab to ensure that every necessary biological function, from hydration to cellular protection, is optimized with maximal concentration and clinical proof.

Where others sell the story of science, we commit to the integrity of molecular concentration and bio-availability. The Optimum is our definition of efficacy: the precise molecular synergy required to achieve measurable, spa-level results in the shortest amount of time.

DEFINING THE 360-DEGREE EFFICACY

OPTIMUM CODE 1 - MOLECULAR PROTECTION & RESILIENCE

This pillar focuses on stabilizing the cellular environment and fortifying the skin’s natural barrier function against environmental stressors, UV damage, and water loss (TEWL). It is actively built starting from The Cleanser and sealed by The Cream.

  • Featured Extremolyte: Ectoin (The Cellular Protector): This powerful, naturally occurring stress-protection molecule binds water to form a protective molecular shell around cells and proteins. It is our primary defense against UV damage, dryness, and thermal stress. This osmoprotectant function ensures cellular integrity, reducing inflammation before it can start and is part of The Cream.

  • Featured Lipids: Squalane & Ceramides (The Barrier Builders): We use high-purity Squalane to mimic the skin's natural sebum, while Ceramide Precursors actively signal barrier repair. This duo reinforces the hydrolipidic film, reducing Transepidermal Water Loss (TEWL) and maintaining a soft, flexible, and resilient physical barrier. Both ingredients are therefore part of The Cream and The Cleanser.

OPTIMUM CODE 2 - MULTI-MOLECULAR HYDRATION

True hydration is not superficial. Our system, from The Toner through the specialized serums, utilizes a cascade of highly purified, multi-weight molecules to saturate every layer of the epidermis, creating a three-dimensional reservoir of lasting moisture.

  • Featured Molecule: Hyaluronic Acid Cascade (The Depth Saturator): we use a Hyaluronic Acid Cascade in serums like The Freak (1.4% HA), where Molecules are strategically sized for maximum effect:

    • High Molecular Weight (HMW): Instantly smooths fine lines on the surface and prevents moisture evaporation.

    • Low Molecular Weight (LMW) & Hydrolyzed HA: Penetrates deeper to promote elasticity, stimulate internal HA production, and visibly plump from beneath, ensuring water is locked across all layers .

  • Featured Booster: Vitamin B5 (Panthenol): we use Vitamin B5 in our hydration-focused serum like The Freak. This pro-vitamin is metabolized by the skin into a vital coenzyme, actively supporting the hydration process and stabilizing the molecular water content provided by the HA cascade.

OPTIMUM CODE 3 - BIO-INTELLIGENT CELLULAR SIGNALING

Our actives are selected not for trend, but for their proven ability to communicate with skin cells, prompting accelerated renewal, correction, and repair. This is the core function of our six specialized Step 3 Serums.

  • Featured Signaling Molecules (Correction & Renewal):

    • Granactive Retinoid (HPR): Found in The Reverse Serum. A next-generation molecule that directly signals cells to normalize function and significantly accelerate the cell turnover cycle.

    • Niacinamide & Alpha Arbutin: Found in The Bright and The Spotless Serums. These molecules regulate sebaceous activity, stabilize the barrier, and interrupt the molecular process of hyperpigmentation for clear, even tone.

  • Featured Active: Fermented & Botanical Extracts: Found in The Calm Serum and The Toner. Ingredients like Centella Asiatica and our Biotic Complex deliver bio-intelligent signals to intercept cellular stress and optimize the environment for regeneration, leading to immediate soothing and accelerated recovery.

THE RITUAL OF OPTIMUM: WHY FOUR STEPS ARE ENOUGH

The 360° Molecular Optimum is delivered through a streamlined 4-step ritual because we believe that the most effective system is the one you will actually use.

  • Over-Engineered Efficiency: Each product is over-engineered, replacing a shelf of several single-active products, to minimize complexity while maximizing ingredient concentration and molecular synergy.

  • Time Value: This system ensures that in 2 x 5 minutes a day, your skin receives the full 360-degree benefits of Protection, Hydration, and Repair.

Our promise is not volume; it is quality. co:aya provides high-tech skincare that delivers measurable results, without wasting your time or compromising your skin’s molecular integrity.

Start your ritual today