top skincare brand for conscious skin lovers who value quality over quantity

Something is changing in beauty!

There is a cultural shift happening that values less, with greater intention.
Skincare has grown far beyond pure functionality. Where once single ingredients were in the spotlight, the focus now shifts to holistic concepts that include skin, mind, and environment.
Skincare is moving away from noise, endless launches, and spectacle.

This evolution is what Marie Claire captured in their Top Skincare Brands 2025 feature, highlighting a new generation of brands.
Brands that value minimalism, ritual, storytelling, design, and sustainability as much as effectiveness.

Thank you to Mabel Neumann and the Marie Claire team for seeing and articulating this so clearly and featuring co:aya as top skincare brand for conscious skin lovers who value quality over quantity.

Read the article here.