Your essentials — simplified to the purest form of care.

A soft beginning. A daily anchor.
For the ones who move fast but never lose touch with themselves.

A ritual of clarity — clean, focused, essential.
The most important steps, distilled.

Your personal ritual includes:

• THE CLEANSER 

  100 ml (€ 266,66* / 1 Liter) 

• SERUM OF YOUR CHOICE

  15 ml (€ 1.666,66* / 1 Liter) 

• THE CREAM

  15 ml (€ 1.333,33* / 1 Liter) 

Minimal. Powerful. Enough.

Serum of your choice and The Cream delivered every 4 weeks, The Cleanser every 8 weeks.
Your full morning and evening routine — measured for exactly two pumps of each serum and cream per use.
Just €1.00 per application.
Pause, cancel, or adapt your subscription anytime.
Your rhythm. Your rules.

HOW IT WORKS

Simple by Design. Your ritual in 4 Steps.

STEP 1 — THE CLEANSER

A soft reset. A fresh touch.
Gentle, refreshing, effective.

STEP 2 - THE SERUMS

Choose what your skin needs right now:

• THE ENERGY
  for tired, dull skin.

  Restores lost vitality and awakens your natural strength.

• THE REVERSE
  for first lines and loss of firmness.

  Smooths, firms, and supports youthful resilience.

• THE FREAK
  for dry, depleted skin.

  Delivers deep, lasting hydration and plumps from within.

• THE BRIGHT
  for uneven tone and lack of glow.

  Revives radiance and smooths the complexion.

• THE SPOTLESS
  for blemish-prone, uneven skin.

  Clears, refines, and helps balance skin texture.

• THE CALM
  for sensitive, easily irritated skin.

  Soothes discomfort and strengthens your skin’s defenses.

STEP 3 - THE CREAM

Lock in. Protect. Hydrate.
A lightweight, powerful final step that shields your skin all day and refreshes it all night long.

Stay in rhythm

Small moments. Big impact.
Your quiet momentum, built one morning and one evening at a time.

Why Subscribe to Your Ritual?

• Stay consistent.
  Great skin doesn’t happen overnight. We help you build momentum — effortlessly.

• Always in sync.
  Your ritual, delivered every 4 weeks. No running out. No last-minute rush.

• Designed for you.
  Adjust, pause, or cancel your delivery anytime. Your rhythm, your rules.

• Priority access.
  Subscribers enjoy early access to new launches and limited editions.

• Better value.
  Because your commitment deserves recognition: preferred pricing on all subscriptions.

Why Consistency Matters?

Skin, Strengthened By Rhythm.

The truth?
Skin doesn’t change overnight. It evolves — day by day, morning by evening.

The co:aya ritual strengthens your skin not through endless steps, but through steady, simple care.
Because strong things grow quietly.

Flexibility Reassurance

Stay In Control, Always.

What if I want to change my products?
Easy. You can cancel your subscription any time and re-subscribe with new selections before every shipment. Your routine, your choice.

Can I skip a delivery?
Of course. Life gets busy — you can skip or pause by giving us a short notice, or cancel anytime from your account.

When will I be charged?
You'll be charged just before each shipment.

Is there a minimum commitment?
No. No minimum term. Stay as long as it feels right for you.

The Skin You Want Is Built In Moments Like This.
Choose ease. Choose strength. Choose your ritual.